Role: Art Director, Designer, Flash Animator, Team lead
This is another one of those "crazy" projects I was involved with while working at Deadline. While I was busy working on the Disney.com project, this project came in and design was intially created by Tansy Meyer. Her awesome look was the starting point for everything else that followed. Once the initial look was established, and I was free from other projects, I was asked to Art Direct (read: manage, flesh out remaining designs, sound editing, do whatever it took) to make this something special. As one of only a few PlayStation 3 launch titles, we had to pull out all the stops. Eric Kahn looked to me to suggest ways to add the "wow factor" and I did just that. We brought in Christopher Dehm to do motion graphics for use as flash page transitions. I also worked closely with 3D artist Dathan Deadman to create the character reveals for each page. In addition, I worked alongside Colin Main on the final flash build as well as devising ways to add displacement filters and particle effects, which ended up looking really sweet. Tor Kaamsvag assisted in the early stages of the flash build as well. During the project, I scooped up any people I could to get all the litle details of the site built. Other peeps that helped us out were Chris McCall, Blaine Rucker and Brett Hardin. I dealt with the client directly on a daily basis to deliver updates and implement change requests. I worked out the site flash architecture along side Colin Main to get all the visual layers to work together and to get the timing right. It was rather complex, but in the end, this site turned out aces. Trevor at SCEA even sent me a sweet "thank you" gift in the form of a PS3 laptop bag which I still use today. :)
Later, the site was a winner in the Communication Arts Interactive Annual 13, and even featured one of the pages I designed on the cover of the issue. I had already left Deadline at that point, so some of the information that appears in the Annual is grossly incorrect. I attempted to resolve this with both Deadline and Communication Arts to have the rest of the team given credit, but Deadline chose to leave the facts un-checked. Anyway, check out how sweet this site is here.
Shout outs (the team that actually designed and built this): Tansy Myer, Colin Main, Chris McCall, Blaine Rucker, Eric Kahn, Chris Dehm, Dathan Dedman, Brett Hardin, Tore Kamsvaag
Click on any thumbnails above to view more.