
Process:
Depending on the needs of a given project, the timeline and urgency of deliverables, I generally follow this process:
- Define: Project Goals, Audience, Timeline, Target Platforms, Deliverables, Measurements for Success
- Research: Market Competitors, Market Trends, Audience, Age Group, Target Platforms, Technologies, Best Practices, Visual Styles
- Identify / Recommend: Team Members, Resources, Assets, Strategic Aligments, Co-branding and Marketing opportunities
- Develop: Strategy, Core Concepts, Visual
Platform, Key Messaging, Technical Prototypes, Proofs of Concept,
Information Architecture, Wireframes
- Revise: Strategy, Core Concepts, Visual Platform, Key Messaging, Technical Prototypes, Proofs of Concept, Information Architecture
- Design: Sketch, Design Comps, Technical Prototypes
- Test: Design Comps, Technical Prototypes
- Revise: Design Comps, Technical Prototypes
- Production: Design Comps, Technical Prototypes, Sound Palette
- Test: QA reviews, Bug fixes, Bug regression testing
- Delivery: Spot Check, Package, Initial Delivery, Production (live) testing
- Analytics: Track usage, User Drop-off
- Revise: Apply Improvements based on Analytics, Apply Maintenance Upgrades
In some cases, some of these steps are modified and/or skipped altogether, but following the basic steps ensures
a higher quality product and greater chances for success.
Client List:
ABC
Activision
Apple
Atari
AXE
BFGoodrich
Blockbuster
Buena Vista Television International (BVTI)
Claris
Coca Cola
Disney
Dreamworks Animation SKG
EA Sports
Electronic Arts
Fox
KMX
Land Rover
Little Orbit, LLC
Logitech
Mattel
Micrososft
Miller Brewing Co.
NASCAR
NBC Universal
Nickelodeon
Nissan
Olivetti PC
Project 51 Records
Rockstar Games
SCI
Sony Computer Entertainment America (SCEA)
Sony Pictures Television International (SPTI)
Thermal Recordings
TiGi Bedhead
Toni&Guy
Touchstone Pictures
Unilever
Universal Pictures
Universal Studios
Van Buren Drive-in
Visa
Vivendi Universal
VIZ
Warner Brothers
About me:
While this site is mainly to showcase my core career as a Creative
Director, Art Director and Designer, I figured it would be cool to talk
a little bit about my other interests. When I'm not working as a CD or
Designer, you might find me writing or remixing electronic music,
performing the occasional DJ gig or killing zombies on the Xbox. I have
a number of 12" vinyl releases out on shelves, and some of my music
appears in video games. I also love SciFi movies and (sometimes
terrible) TV shows. If it takes place in outer space or has undead or
supernatural beings in it, I am probably watching it. For some atrange
reason, I also love the BBC. I really wish they'd bring back Coupling.
Favorite Movie: Blade Runner
Favorite Music: Dubstep / Punk / 80's / Electro / Drum n Bass
Favorite Shoes: Adidas
Favorite Sport: Skateboarding
Favorite Video Games: Left 4 Dead (all), Call of
Duty (all), Bioshock (all), Unreal Tournament (99), Doom, Quake,
Wolfenstin 3D, Borderlands, Resident Evil (all), Wii Sports, Super Mario
Kart, Midnight Club (all), GTA (all), Pitfall!, Adventure, Bard's Tale,
Zork, Creature Venture, ( the list goes on... ) |